Rare Loose-Wiles Biscuit Company of Kansas City Missouri Sunshine Biscuit Sales Manual Leather Bound in Leather Bag
Description: A rare copy of the Sunshine Biscuit Sales Manual from the Loose-Wiles Biscuit Company of Kansas City Missouri. This leather bound binder was issued to sales personnel in the 1920's, with a promise that it will be well cared for and returned the company. This copy is number 2512 and was issued and signed for in 1926. The book is designed to educate and help the Sunshine Biscuits salesman better sell the product. It consists of 7 sections as follows:
- Section A: The Sunshine Sales Story
- Section B: History of the company and Instructions
- Section C: Various Products being sold
- Section D: Advertising
- Section E: Dealer Help
- Section F: Kosher Department
- Section G: Austin's Dog Bread and Animal Foods
The book, which measures ~12" by ~8 1/4" by ~1 1/2", comes with a leather protective bag with a handle. We have cleaned and waxed the leather bag as well as the leather binding of the book to bring the leather back to life. The book is profusely illustrated with black and white diagrams to illustrate sales techniques and make points, Black and white photos of company personnel and facilities, colored lithograph photos as well as black and white photos of the products. It is very educational for salesmen. This is a very rare and unusual book and would make a great addition to your sales related ephemeral items collection. It is in generally very good condition and was well taken care of over the years. Please carefully review the photos presented as they are part and parcel of our description.
Additional Information about This Book: This is a 1 1/2" thick book with many pages and photos on regular as well as glossy paper. It is in the form of a four ring binder.
Size: Measures ~12" by ~8 1/4" by ~1 1/2" and weighs over 3 pounds including the leather protective bag.
Condition: The book is in very good condition. The pages are generally clean, free of dog ears, markings, or tears. However, the pages have yellowed over time, have some soiling and in a few pages some of the color of the photos reflected on the adjacent page. All pages have rounded corners and may have some minor roughness to some of the edges. The colors are well preserved and vivid and all the printing is still in very good shape. The cover is in very good condition (we did clean it and wax it) and is intact. The edges and corners are a bit curved but are not broken. The cover has some stains and a few spots where the leather is lost and you can see the paper under it especially on the back. The spine is intact with bumps to the bottom and top corners. The leather protective bag has quite a bit of wear, tears in the corners, losses around the edge of the flap, loss of color, some staining, rust in the rivets holding the handle to the flap, and rust to the push snaps to close the bag. However, the bag is still together and still capable of protecting this rare book for another 89 years. Most of the issues mentioned here can be seen in the photos. The cover is still in its place and all the pages are firmly in place and do not appear to have seen a lot of reading or turning. Overall, the book still has great information and beautiful presentations as well as information about selling. Please see the photos for additional condition information.
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